Christmas Radar 2026 for online toy stores

Almost everyone started Christmas in the second half of October

15 of 20

Whoever starts in November learns which ad sells in the middle of the auction, with their own money. Meanwhile they look at the dashboard without knowing how much of what comes in is left after ads and product.

You enter the season knowing which ad sells and how much each order leaves you.

Week in which each store in the Radar started running its ad

September2

1 to 15 October3

16 to 31 October15

Meta Ad Library, Spain, checked on 31/10/2026.

What is inside

Real pages from the Radar. Each ad with what it sells, its hook, where the click goes and what I would do.

Radar page 2: how it was made and what to look at in each ad — **How to read it.** What to look at in each ad: product, hook, where it leads and what I would change.

Radar page 4: four ads with their reading — **The 20 ads.** Four per page, with the store's name and the date the ad started running.

Radar page 10: four mistakes I saw in the radar — **Four mistakes that cost money.** Joining the discount war, sending the click to Instagram, arriving late to the auction and an ad with no reason to visit.

Radar page 11: measure before spending, with a toy store's figures — **Measure before spending.** What happened in a toy store that started Christmas in September, with its figures and dates.

A real case, with its dates

€9,834.69in Google Ads sales with €1,474.58 spend. September 2026, excluding the brand campaign. ROAS 6.67.

Online toy and kids gift store. The same store, the same month.

202 purchasesin Meta Ads with €366.82 across the whole funnel, €15,197.57 attributed by Meta. 27 September to 25 October 2026, whole account.

It is 29 days of start-up with little spend. It is what happened, with its date; not an average.

Meta Ads Manager, 27 September to 25 October 2026: four campaigns, €366.82 spend, 202 purchases, €15,197.57 conversion value. Campaign names hidden.

Screenshot of the store's Meta Ads Manager, campaign names hidden.

How we start, if we work together

Three milestones with a date. If one does not arrive because of us, you do not pay that month. If day 14 fails, we refund the onboarding.

Day 3Measurement verified: what counts, counts.

Day 10Creatives ready, with your approval.

Day 14Campaigns live on Google and Meta.

Condition: access on time and stock.

Get the Radar

You open it on your phone right now. And within 24 to 48 hours I send you your store's own Radar: three findings on your website and your ads.

BB

Brian BarrientosRunning ads since 2015, 100+ clients. Today only online toy stores and kids product stores.